NIKE. From follows motion arrives in Madrid
The brand that changed the history of sports arrives in Madrid
An unmissable exhibition to understand how a pair of sneakers changed the world
The first major exhibition dedicated to Nike—the most influential sports brand on the planet—lands in Madrid after its success at the Vitra Design Museum, where it has already been enjoyed by over 60,000 visitors.
A fascinating journey through the legacy of innovation, design, and culture that has turned Nike into a global icon. Get an up-close look at some of the most valuable pieces from its archive: prototypes of legendary models such as the Air Jordan, machines that revolutionized motion measurement, and personal items belonging to legends like Nadal and Gasol.
Where It All Began
Did you know that one of the world’s most iconic brands was born on a university track — with soles molded in a… waffle iron?
Step into the exhibition and dive into the origins of Phil Knight and Bill Bowerman, two pioneers who set out in the 1960s to break the rules. You’ll discover unique prototypes, homemade experiments, and the first handcrafted models that sparked a revolution in athletic performance.
Explore the birth of the legendary Swoosh, designed by Carolyn Davidson in 1971, and immerse yourself in a defining era where every piece was guided by a single principle: understanding the athlete.
A humble story that evolved into a global phenomenon.
The Jump That Changed the World
1985. Michael Jordan soars above the court. The world holds its breath. And everything changes forever.
Relive the cultural impact of the Air Jordan and the groundbreaking Air Max with their visible air chambers. See iconic models that transcended sports to become symbols of the 1980s and 1990s.
Explore how these sneakers leapt from the courts to music videos, stages, and streets around the globe. From Michael Jordan to Serena Williams, discover the stories behind the athletes who turned them into legends.
Because Air wasn’t just a sneaker — it was a declaration of freedom.
Where Science Drives Speed
Step into the world of the Nike Sport Research Lab — the epicenter of athletic innovation.
Here, you’ll discover how engineers and elite athletes work together to create revolutionary shoes like the Nike Free and Vaporfly, capable of breaking world records. Explore the technologies that push the limits of the human body.
But innovation also means responsibility. Learn about Nike’s recycling initiatives and sustainable materials, the Move to Zero program, and the new production methods that are reshaping the future of sport — and the planet.
Here, you’ll see how Nike envisions the future — and sets it in motion.
Sport Builds Culture
Join us on a journey tracing how Nike evolved from a sports brand into a global cultural force.
Explore its most groundbreaking collaborations — from Comme des Garçons to Virgil Abloh and Off-White™. See exclusive pieces that have redefined the boundaries between sport, fashion, and art, turning every release into a global event.
Discover Nike’s authentic connection with urban culture — skaters, rappers, artists, and creators who transformed its sneakers into a universal language spoken alike on Paris runways and in neighborhoods around the world.
Because Nike is not just a brand. It’s identity. It’s culture. It’s the future.
